Don Ly

Don Ly is currently a Senior Digital Marketing Specialist at Pocket Prep. Prior to that, they worked as a Marketing Specialist at Sno-Isle Libraries from May 2019 to September 2019, where they developed and executed go-to-market strategies on new products and available services to continually engage 180k occasional patrons. Don also composed integrated marketing communication to convey the value message of the product to college/university attendees, reaching 74k college students. Additionally, they constructed promotional messaging and value propositions grounded in customer needs and launched marketing campaigns to drive market share for 25 different customer segments. Furthermore, they examined the market to drive product marketing strategies and define launch strategies.

Before working at Sno-Isle Libraries, Don Ly was employed at Kaas Tailored from October 2016 to July 2018 as a Quality Assurance Quality Control. There, they overhauled the obsolete packaging and assembly line set up, resulting in decreased labor cost by 15% and office overhead by $20k a year. Additionally, they interpreted relevant data to continuously develop new final inspection standards, boosted the quality metric from 83% to 98% accuracy within 5 months. Moreover, they established monthly root cause failure analysis to optimize processes and productivity by solving bottlenecks in the manufacturing process. Lastly, they mentored 4 QA Specialists to comply with aerospace quality inspection practices and produced reports regarding nonconformance of products and daily production process.

Don Ly's educational career includes a Master's degree in Business Administration and Management, General from the University of Washington Bothell School of Business, a Bachelor's degree in Cultural Anthropology from the University of Washington, and certifications from the University of Washington - Michael G. Foster School of Business in Digital Marketing and from Google Digital Academy (Skillshop) in Google Analytics Individual Qualification.