Margaret O'Connor

Margaret O'Connor is an experienced digital marketing professional with a strong background in email marketing and digital campaign management. Holding a Bachelor of Applied Science degree from the University of Illinois at Urbana-Champaign, Margaret has held various positions, including Digital Marketing Specialist at Coyote Logistics and Email Marketing Specialist at Hornblower Cruises and Events. Key achievements include overseeing internal automation systems, implementing website updates, and driving strategic email programs to enhance customer engagement and revenue growth. Currently, Margaret serves as Growth Marketing Manager at Point C, bringing expertise in audience segmentation, A/B testing, and cross-functional collaboration to optimize marketing efforts.