Point Zero
Jimmy Cameron has extensive experience in the fashion industry, currently serving as the Design, Merchandising, and Creative Director for MOTION Everyday Athleisure at POINT ZERO CLOTHING since September 2016. Prior to this role, Jimmy held the position of Head Designer at AC 12 Apparel, managing swimwear, beach cover-ups, and active wear from August 2007 to July 2016. Additional experience includes designing sleepwear and loungewear at Boutique Jacob inc. and La Senza, as well as serving as Designer and Import Coordinator at Christina Swimwear and Designer for kids' clothing at Designer Kidz Ltd in Australia. Jimmy obtained a degree in Fashion Marketing from Collège LaSalle in Montréal.
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Point Zero
Born Canadian, Point Zero emerges from the starting point of any adventure. Home to a wildly diverse climate with four distinct seasons and devastatingly cold winters, a Canadian’s wardrobe quintessentially adapts accordingly. Launched in 1979 by Maurice Benisti, Point Zero inspires from one’s man dream to create a collection for him and men alike, seeking trend-focused weather functional attire. By 1984, Point Zero was a household name in the Canadian men’s casual wear marketplace, most notably for its iconic outerwear. While Point Zero was enjoying immense success, Maurice met and married his clever and beautiful wife Nicole Benisti, with whom he continues to drive the business with today. Together, Maurice and Nicole expanded from men’s into women’s growing Point Zero into Canada’s leading fashion lifestyle brand with their uncanny ability to transform trends into practical fashions at attractive prices.