Imane B.

Imane B. is an accomplished marketing professional with extensive experience in product marketing strategy and brand management. Currently serving as a Product Marketing Strategy Manager at Point32Health since September 2018, Imane B. focuses on crafting effective product positioning, developing go-to-market strategies, and collaborating with cross-functional teams to drive business growth. Previous roles include founding Erazan Skincare, where Imane B. managed brand strategy and marketing initiatives, and positions at SAHAM Group in digital marketing and product development. Imane B. also has a background in marketing communication at Societe Generale Private Banking and Société Générale, contributing to significant brand transformations and marketing campaigns. Imane B. holds an MBA in Marketing & Advertising and a Bachelor's degree in Marketing.