Roberto Ferro is a seasoned Principal Application Engineer and Salesforce Developer at PointClickCare, where achievements include a 20% reduction in technical debt and the creation of best practices documentation for the Salesforce Admin Team. Previously, as a Senior Associate at PwC Canada, Roberto led delivery for technical work streams on significant projects, recognized for providing valuable solutions and trusted guidance to stakeholders. Experience as a Solution Consultant at CloudStarter Labs involved implementing Salesforce solutions that drastically cut client turnaround times. Early career roles included product development and mechanical design positions at CellScale Biomaterials Testing, MDA, Amphenol Canada Corp., and Intelex Technologies, where Roberto demonstrated expertise in developing innovative engineering solutions, optimizing processes, and ensuring compliance with regulations. Roberto holds a Bachelor’s Degree in Mechanical Engineering from the University of Waterloo.
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