Willow Terry

Willow Terry possesses extensive experience in market insights and brand strategy, currently working at PointClickCare since January 2023. Prior to this role, Willow served at Optum as Brand + Insights from February 2019 to January 2023, and held the position of Director of Learning and Development at Chico's FAS, Inc. from March 2018 to February 2019. A distinguished career at Buffalo Wild Wings spanned from May 2012 to September 2017, where Willow held various vice president roles focusing on implementation, training, and organizational effectiveness, managing significant budgets and leading large teams. Previous experience at Best Buy included multiple senior director positions in business planning, consumer insights, and marketing, contributing to strategic direction and operational success. Earlier roles at Maytag Appliances and The Principal Financial Group built a solid foundation in research and analysis. Willow holds a Bachelor of Science in Marketing from Iowa State University.