Alexa W.

Alexa W. is a seasoned professional in analytics and marketing, currently serving as Senior Director of Analytics & Insights at Points, a Plusgrade company, since September 2025. Prior to this role, Alexa held the position of Senior Director of Marketing Analytics & Insights at Plusgrade from February 2024 to September 2025 and advanced through various roles at Points between July 2016 and February 2024, including Director, Senior Manager, Manager, and Senior Marketing Data Analyst. Alexa's earlier experience includes a role as Senior SEM Strategist at OMD Canada and a Business Insights Analyst at Olive Media. Additional positions include Search Engine Marketing Specialist at The Infinity Network, Content Writer at Coo Boutique, Marketing Coordinator at Zesti Media Inc., and Market Research Analyst at Axel Partners. Alexa holds a Bachelor of Management in Marketing from The University of British Columbia.