Alexandra Badour

Director Partner Marketing Advancement at Points

Alexandra Badour has a diverse work experience, primarily in marketing and relationship management roles. Alexandra started their career at FRHI Hotels & Resorts in 2011, where they initially worked as a Coordinator for Integrated Marketing Communications and CRM. During this time, they were responsible for various digital marketing campaigns, including email marketing, partnership campaigns, and public relation campaigns. Alexandra also played a key role in developing promotional offers and campaign communications, as well as assisting with hiring and training new team members. In 2013, Alexandra was promoted to the position of Digital Marketing Specialist, where they focused on the Americas region.

In 2015, Alexandra joined Points, a Plusgrade company, as a Manager of Partner Relationships. In this role, they managed partnerships and relationships with loyalty program partners. Alexandra then progressed to the position of Senior Manager of Partner Marketing in 2020. In this role, they oversaw the development of strategic marketing plans for all loyalty program partners and optimized schedules to maximize performance. Alexandra was also responsible for promotional performance and effectively communicated marketing initiatives.

More recently, Alexandra has been serving as the Director of Partner Marketing Advancement at Points. Unfortunately, specific details about their responsibilities in this role are not provided.

Alexandra Badour's education history includes an Honours Bachelor degree from Western University, where they pursued studies in Childhood and Social Institutions, Thanatology, and Political Science. This education took place between 2005 and 2010. Additionally, the provided information does not specify any further education at Western University beyond the mentioned degree.

Links

Timeline

  • Director Partner Marketing Advancement

    2023 - present

  • Senior Manager Partner Marketing

    January, 2020

  • Manager Partner Relationships

    May, 2015