Lilian Ng

Lilian Ng is a marketing professional with extensive experience in customer engagement and CRM strategies, currently serving as a Specialist in Marketing Operations at Points since September 2024. Previously, Lilian worked as a CX Customer Engagement Specialist at Questrade Financial Group, where significant contributions included implementing personalized communication flows that increased acquisition and engagement metrics and managing a referral program that enhanced referral rates by 44%. Additional roles include data research internships and consumer engagement positions at renowned companies such as McCann Worldgroup and The Estée Lauder Companies Inc., where expertise in customer segmentation and lifecycle marketing was demonstrated. Lilian's early career involved a CRM clerk role at ImagineX Group, and Lilian holds a Bachelor of Business Administration from City University of Hong Kong, alongside studies at Linköping University.