Mandana Rafat

Mandana Rafat is a strategic Growth Advisor with a focus on driving user acquisition, engagement, and retention using data-driven strategies. Currently working as a Growth Advisor in an independent capacity, Mandana has significant experience in product-led growth, SEO, content marketing, conversion rate optimization, and product strategy. Notably, Mandana served as the Director of Organic Growth & Retention at Skillshare, achieving a 22% growth in conversions and a 13% reduction in bounce rates. As the Director of Product Commercialization at Points, Mandana emphasizes securing early product adoption and optimizing time to market without compromising quality. A proven leader, Mandana has directed various teams across multiple organizations, including Prodigy Education and Varicent, to succeed in meeting user acquisition and revenue targets. Mandana holds an Honours BBA in Business Administration and Entrepreneurship from Wilfrid Laurier University.