Fernanda Irish

Fernanda Irish is an experienced marketing professional currently serving as the Associate Retail Marketing Manager at The Pokémon Company International since March 2021. Prior experience includes roles such as Marketing Coordinator at the YMCA of Greater Seattle, where campaign execution and metric analysis were key responsibilities, and Marketing and Community Outreach Coordinator for the Tacoma Rainiers, focusing on strategic marketing and social media management. Additional experience encompasses various marketing and customer service roles at organizations such as The Y (YMCA), Starbucks, and LUSH Fresh Handmade Cosmetics. Fernanda is actively pursuing a Master of Science in Digital Audience Strategy at Arizona State University, having previously earned a Bachelor of Arts in Mass Communication/Media Studies from the same institution.