Rena Chiam

Assistant Brand Manager at POKKA PTE LTD

Rena Chiam is an experienced brand management professional with a significant background in strategic planning and portfolio management, currently serving as an Assistant Brand Manager at POKKA PTE LTD since November 2022. In this role, Rena has focused on health and wellness initiatives and has successfully launched products such as the Pokka Sparkling Flavoured Water in cans, along with a limited edition flavor for 7-Eleven. Prior to POKKA, Rena worked at Alliance Cosmetics Pte Ltd from April 2010 to November 2022, progressing from Sales and Marketing Executive to Assistant Brand Manager, and ultimately to Brand Manager, where responsibilities included managing multiple portfolios to meet brand objectives and enhance market share. Rena's career began at Ngee Ann Alumni as a Marketing Executive from March 2008 to February 2009, following education at the Singapore Institute of Management.

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