POKKA PTE LTD
Rena Chiam is an experienced brand management professional with a significant background in strategic planning and portfolio management, currently serving as an Assistant Brand Manager at POKKA PTE LTD since November 2022. In this role, Rena has focused on health and wellness initiatives and has successfully launched products such as the Pokka Sparkling Flavoured Water in cans, along with a limited edition flavor for 7-Eleven. Prior to POKKA, Rena worked at Alliance Cosmetics Pte Ltd from April 2010 to November 2022, progressing from Sales and Marketing Executive to Assistant Brand Manager, and ultimately to Brand Manager, where responsibilities included managing multiple portfolios to meet brand objectives and enhance market share. Rena's career began at Ngee Ann Alumni as a Marketing Executive from March 2008 to February 2009, following education at the Singapore Institute of Management.
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POKKA PTE LTD
Established in 1977 by parent company POKKA SAPPORO FOOD & BEVERAGE LTD., JAPAN, POKKA SINGAPORE is a leading beverage company in Singapore and Asia-Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name "POKKA". A continuous focus to improve and innovate, coupled with numerous years of experience in the Food & Beverage industry, helps POKKA retain its position as the one of the best in the market. Today, POKKA is a renowned brand in the ready-to-drink beverage market not only in Singapore, but also in over 50 countries across Asia, the Middle East and Europe. In addition to its own products, POKKA also operates and leverages on its extensive distribution network to help introduce and manage its numerous multi-national agency brands, such as Evian and Red Bull.