Ping (Archer) Ding currently serves as a Senior Digital Product Manager at Polestar, focusing on app and CRM revamps to improve customer experiences and operational efficiency. Previously, Ping held the position of Product Leader in Commercial Enablement at the LEGO Group, where responsibilities included leading the establishment of B2C stores on Douyin and managing the transition to a 2C model for TMall E-commerce. Before that, experience as a Senior Consultant and Consultant at Deloitte Digital involved online store building for NEV start-ups and implementing CRM systems for global brands. Earlier roles included analyst positions at Deloitte China, contributing to SAP solution implementations, and an internship at Evonik, focusing on online store information management. Educational qualifications include a Master of Science in Management Information Systems from the University of Warwick and dual Master's and Bachelor's degrees in English from East China University of Science and Technology.
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