Sid Odedra is a hybrid designer-technologist currently serving as the Head of UI/UX at Polestar. They have a rich background in design and engineering, having contributed to the development of classified Unmanned Ground Vehicles at Northrop Grumman and innovative robotic systems at the Autonomous Systems Lab, including the award-winning HALO UAV. As a co-founder and Technical Lead of Orchestrated, they focused on cutting-edge product development across various industries. Additionally, Sid has lectured in Product Design and Engineering at Middlesex University, where they also earned their PhD. Their passion lies in creating meaningful experiences through the integration of design and technology.
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