Polyvinyl is an independent record label founded in the Midwest, 1996.

We are a 100% independently owned and operated company.  We’ve grown steadily and organically: our catalog consists of over 400 releases from more than 100 artists.  We’re proud of our Midwest roots.  Polyvinyl HQ is located in Champaign, Illinois with additional staff in San Francisco, New York, Austin and elsewhere across the country. 

Polyvinyl’s mission is to support passionate, independently minded artists in creating timeless work, growing their careers and reaching their highest potential.  

Polyvinyl works hand-in-hand in fair partnership with artists.  We advocate for them, guide them, and allow artists to retain creative freedom and control.

Polyvinyl maintains a creative, open workplace that nurtures and develops talented people who are fulfilled by supporting artists.  We are always curious, learning, and willing to challenge our own assumptions.

Polyvinyl embraces our humble beginnings and DIY ethos by being positive, kind, and welcoming.  We strive for uniqueness, individuality and inclusivity in our staff and artist roster.

Polyvinyl Record Co.

Home to executive leadership, this office likely focuses on strategy, growth, and foundational initiatives.

717 South Neil Street

Matt Lunsford

This department focuses on visual communication and branding through design and illustration.

Creative Services

This department focuses on creating and managing digital media strategies and promotional activities to enhance online presence and engagement.

Digital Marketing

This department oversees the strategies and initiatives related to promotions and licensing agreements.

Promotions and Licensing

This department focuses on managing and executing promotional strategies within the retail environment.

Polyvinyl Record Co.

Org chart

Teams

Creative Services

Digital Marketing

Promotions and Licensing

Retail Promotions

Offices

Polyvinyl Record Co.

Org chart

Teams

Creative Services

Digital Marketing

Promotions and Licensing

Retail Promotions

Offices

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