Sharon Chen

Sharon Chen currently serves as the Head of Marketing at POP MART since May 2023. Previously, Sharon held the position of Marketing Director at Victoria's Secret from April 2021 to April 2023, overseeing digital and paid social marketing, paid media, local campaigns, CRM, and retail marketing. During tenure at L Brands from June 2017 to March 2021 as a Senior Marketing Manager, responsibilities included leading local campaign planning and developing communication strategies. Sharon also worked at H&M as the Marketing Supervisor for Greater China from May 2015 to May 2017, focusing on campaign planning and marketing budget allocation. Earlier experience includes roles at Posterscope as Planning Director, 尚扬媒介 as Associate Planning Director, and 实力传播 as Planning Executive. Sharon earned a Bachelor's degree in Advertising from Shanghai University from 2003 to 2007.