IN THE LEGENDARY 70S AND 80S POP84 DICTATED CASUAL FASHION IN THE WORLD.THE POP84 BRAND WAS TAKEN OVER BY ENTREPRENEURS FROM CAMPANIA IN 2007 WHO RETRIEVED ITS ORIGINAL IMPRINTING AND DECIDED TO TAKE THE BRAND BACK TO ITS HISTORIC ORIGINALITY REVIVING HISTORIC MODELS AND CREATING NEW ONES. ITALY,  APART FROM BEING  THE PRODUCTION BASE FOR A ENTIRELY ‘MADE IN ITALY ‘ PRODUCT, IS A GOOD DISTRIBUTION CHANNEL ALONG WITH EUROPE AND THE REST OF THE WORLD.

Future projects : franchising
POP84 is a franchising company which sets up and runs a chain of boutiques of jeans and ‘made in Italy’ casual fashion . Pop 84 aims at opening franchising  stores in other parts of the world:
 Europe
 Middle East
 Russia
 China
 United States
 Canada

POP84 creates collections produced in Italy and through a network of sales agents distributes its clothing in the whole of Italy.

It guarantees the traceability of the  fashion product through a new organisational model, the chain of production at individual and group level.

A group of companies manage the ‘100% made in Italy’ project  which maison Krizia takes part in to preserve and enhance the workmanship characterizing the Italian fashion system.

The cooperative model with other companies will be developed as a “network contract”  and entails the development of a distribution channel in the whole of the world.

Strong points

Collections are entirely made in Italy manufactured with quality material, menswear, womenswear, boyswear and girlswear.

The layout of the outlets is very attractive. Fresh, modern, young interior design.

Sales packaging requires careful thought. Bags, boxes and soft covering for handbags and accessories.

POP84 jeans are an instant consumer product and the reason for their success is Italian manufacture.

The ultimate goal to reach is DISTRIBUTING POP84 THE HISTORIC MADE IN ITALY BRAND THROUGHOUT THE WORLD.

POP84 Jeans

Tania Esposito

This department manages the operational and administrative functions within the organization.

POP84 Jeans

Org chart

Teams

Administration

Offices

POP84 Jeans

Org chart

Teams

Administration

Offices

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