We are one of the market leaders with over 25 years of experience, combining the production of cosmetics, beauty devices, dietary supplements, and disposable accessories with innovative solutions for private label brands.

With our own laboratories and modern infrastructure, we support the growth of both established companies and emerging brands entering the market.

Under our umbrella, brands such as Clarena, Rubica, and Clarena Naturalis are thriving. Beyond beauty, we are actively engaged in sports and social initiatives – from the Popławska Team and Clarena Sports Club to a foundation dedicated to supporting single mothers.

Our mission? To understand and respond to the needs of clients worldwide. We create unique trends in cosmetology across the European market, focusing on inner beauty while enhancing outer beauty.

Our strength lies in diversity – we combine science, business, and passion to deliver solutions that build our partners’ competitive advantage.

Poplawska Group

Clareny serves as a strategic hub for marketing, business development, and e-commerce innovation in Poland.

Clareny

Aleksandra Popławska-Ślązak

This department focuses on driving customer engagement and revenue through marketing strategies and sales initiatives.

Marketing and Sales

This department manages the creation and execution of visual content across various mediums.

Creative Production

This department focuses on strategies and initiatives to enhance online sales and global business opportunities.

E-commerce Development

This department is responsible for overseeing and enhancing online sales and shopping experiences.

Ecommerce Management

This department manages the functionality and performance of marketplace platforms to optimize user experience and sales efficiency.

Marketplace Operations

This department handles the acquisition of goods and services, as well as logistics and implementation for operational efficiency.

Poplawska Group

Org chart

Teams

Marketing and Sales

Creative Production

E-commerce Development

Ecommerce Management

Marketplace Operations

Procurement and Logistics

Offices

Poplawska Group

Org chart

Teams

Marketing and Sales

Creative Production

E-commerce Development

Ecommerce Management

Marketplace Operations

Procurement and Logistics

Offices

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