Launched in 2009 as thepoplook.com, and rebranding in 2014, POPLOOK is Malaysia's leading online store specializing in modest, Muslimah fashion. February 2011 saw the launch of their in-house label. With this, POPLOOK began providing specially designed and carefully manufactured pieces exclusive to the POPLOOK store. In 2013, POPLOOK launched their debut in-house Raya Collection to rave reviews. 2013 also saw their first artistic collaboration with leading Malaysian designers Jovian Mandagie and Melinda Looi.

POPLOOK prides itself in providing quality products at affordable prices coupled with excellent customer service. POPLOOK pieces are available in sizes S - 4XL and also in Regular and Tall lengths. The POPLOOK design team emphasizes versatility in classic cuts while staying up-to-date and incorporating current trends.

POPLOOK has been featured in Hijabista Magazine, Aquila Asia magazine, The Star Metro, Berita Harian Singapore, Women's Weekly, TIMEOUT KL and more. In 2012, POPLOOK was chosen by SKMM to be one of Malaysia's Jalur Lebar success stories.

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