Cameron Innes

Growth Lead at Popsa

Cameron Innes has a diverse work experience spanning several roles in various companies.

Cameron worked at Popsa as a Growth Lead starting in May 2023.

Prior to that, they were at Trainline where they held multiple positions. Cameron started as a Mobile Marketing Specialist in September 2018 and was promoted to Mobile Marketing Manager in October 2019. In October 2021, they became a Senior Mobile Marketing Manager and eventually transitioned to the role of Growth Lead in September 2022. Their tenure at Trainline ended in March 2023.

Before their time at Trainline, they worked at UFL as a User Acquisition Specialist. Cameron successfully managed and executed the user acquisition strategy for the 2018 World Cup, achieving over 180,000 installs through various channels. Cameron also played a key role in optimizing organic installs through successful keyword and conversion rate optimization.

Their experience also includes working at CrowdScores as a Marketing Executive. Cameron acquired over 5,000,000 users through various marketing channels and won the 'App Growth Award' at the App Promotion Summit in recognition of the growth achieved in 2017.

Cameron started their career at Ultimate Fan Live as a Social Media Intern in January 2015 and later became a Social Media Manager. During their time there, they significantly grew the Twitter account's followers through increased engagement and support.

Overall, Cameron Innes has a strong background in marketing and user acquisition, with a track record of achieving growth and success in their roles.

Cameron Innes graduated with a degree in Sociology from the University of Nottingham. Cameron attended the university from 2011 to 2014.

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Timeline

  • Growth Lead

    May, 2023 - present