Simon Borg is a Principal and Creative Director at Populous, specializing in Partnership Activation, Brand, and Wayfinding. With over 20 years of experience in multidisciplinary design agencies across Melbourne and London, Simon has led projects at iconic venues such as the Tottenham Hotspur Stadium and the London 2012 Olympic Stadium. Simon's passions include exploring the intersection of experiential design and brand activation and its impact on customer experiences within the built environment. Simon holds a Post Graduate Diploma in Graphic Design from RMIT University.
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