Bobby Herrera

As the President of Populus Group, my core mission is to preserve and cultivate our company culture. I act as a support system, ensuring our leadership team is equipped with the resources they need to steer our climbers and clients effectively. My journey here has been filled with ups and downs, but each setback has taught me invaluable lessons that I strive to share. Outside of work, my family takes center stage. My children are my world, and they remind me daily what truly matters. I'm also honored to have served in the U.S. Army, which has instilled a strong sense of duty and commitment in me. Based in the scenic Pacific Northwest, I've found a home that aligns perfectly with my love for community and the great outdoors.