PopUp Marketing specializes in building marketing capability within tech and B2B companies. Founded by me - Jane Smallfield - I use a fractional marketing methodology developed in 2012 and successfully applied to over 30 companies. As one of the first 600 global Working Genius facilitators, I also integrate these productivity tools to enhance team performance.
Unlike a consultant, I work as your marketing lead inside your business - embedding sustainable strategies to align with your growth stage and budget. This hands-on approach ensures your marketing plans are both actionable and effective.
Though a solo practitioner, I have a trusted network of business partners for added expertise when needed. There’s no referral model—partners work directly with you, maintaining transparency.
Clients engage me for as little as half a day per week, yet often tell me my availability matches that of a full-time team member. I maximize this time by staying updated in key areas like Gen AI, compliance, reporting, and LinkedIn. With over 12 years as a Pro member of US-based Marketing Professionals and active involvement in the NZ Marketing Association, I bring deep expertise to every project.
I also serve as the Morgo Ambassador, supporting NZ tech CEOs going global. My Working Genius workshops are also growing in popularity, with half my clients rolling them out company-wide. These workshops, developed by the Table Group, are transformative in teams working smarter.
Marketing clients start with a 2-hour workshop to assess fit and outline your marketing needs. If we proceed, the workshop’s complimentary and any further work is charged at my standard rates. Even if we part ways, you’ll gain valuable insights and actionable plans.
I’m typically engaged when growth stalls, strategies shift, or there’s a need for interim marketing leadership. Whether it’s hiring your first marketer or re-aligning your team, I can help.
For more information, reach out directly—I’d love to hear your story

PopUp Marketing

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