Jeff Koser

Jeff Koser is a seasoned executive with extensive experience in commercial leadership and sales strategy. Currently serving as the Chief Commercial Officer at Portainer.io since March 2023, Jeff oversees commercial operations for the company based in Auckland, New Zealand. As the Founder and CEO of Zebrafi since January 2019, Jeff developed an innovative guided selling approach that leverages software to streamline the sales process and enhance business presentations. Jeff previously founded and led Zebrafi (formerly Selling to Zebras) from 1999 to 2019, creating a structured methodology to improve selling efficiency and target ideal clients. Earlier in Jeff's career, significant achievements were made as COO of Baan Supply Chain Solutions, where the division grew from $1.6 million to $82 million in three years, and as Vice President of Sales at Baan Company, contributing to the North American expansion efforts. Jeff holds a BS in Business Administration with a focus on Marketing, a BA in Sociology, and a Minor in Economics from the University of Wisconsin Oshkosh.