Muhammad Ali is the founder and CEO of a startup focused on transforming the retail sector by delivering 100% original branded products and building trust with customers through transparent quality and price comparisons. They oversee strategic planning, product development, market analysis, and the customer experience as part of their current role. From 2013 to 2024, they were a Retail Operations Specialist at Confidential, where they oversaw store operations, inventory control, sales growth, and customer service excellence. They earned a Bachelor's degree from Karachi University during 2013–2015.
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