Celeste Soldo possesses extensive experience in financial services and product management, currently serving as the Head of Customer Value Management Mass Market at BancoPosta since December 2019. In this role, responsibilities include market analysis, competitive evaluation, and behavioral analysis to define target markets, as well as developing omnichannel service models and overseeing marketing plans. Previously, Soldo held various leadership positions at BancoPosta, including Head of Retail Current Accounts and Head of Current Accounts, managing product development, marketing strategies, and partnerships. Additional experience includes a Senior Product Manager role at PostePay, focusing on debit and credit card partnerships. Celeste Soldo began the professional career with roles at Alitalia in pricing analysis and as a researcher in international business at LUISS University. Education credentials include a degree in Business Administration with a specialization in Marketing from Luiss Guido Carli University.
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