Aleya MacFayden

Aleya MacFayden, MBA has a diverse work experience spanning multiple industries. Aleya has held various leadership roles and has been successful in driving revenue growth and implementing strategic plans.

In their role as Senior Director of Product & Vertical Business Leader at Postmedia Network Inc., Aleya has been responsible for driving the creation and execution of strategies to build and scale high-potential growth verticals. Aleya has led product management, UX and research, editorial content, and audience development teams with a focus on innovation and digital revenue growth.

Prior to this, Aleya served as the Director of Media Sales & Emerging Verticals at Postmedia Network Inc., where they led the sales management team and focused on revenue growth, culture, coaching, and development. Aleya also played a key role in progressing strategies for the organization's growth verticals and driving new business growth.

Aleya also served as the Director of Commercial Operations at Postmedia Network Inc., where they were responsible for leading the company's cannabis vertical. Aleya played a crucial role in architecting and driving the cross-functional execution of the strategy to become a market leader for cannabis media in Canada.

In their earlier roles, Aleya worked at Yellow Pages / Pages Jaunes – Canada as the Senior Sales Manager, Diamond Channel, where they hired and led a team responsible for the largest and highest priority accounts. Aleya also worked at Canpages, where they held multiple roles including Senior Manager, Digital Media Specialists and District Sales Manager, and played a significant role in driving revenue growth and leading successful sales teams.

Aleya's work experience also includes a role as the Marketing Manager at Amvic Inc., where they developed and implemented strategic marketing plans aimed at developing distribution, improving awareness, and increasing customer retention.

Overall, Aleya MacFayden has proven their ability to lead teams, drive revenue growth, and implement strategic plans in various industries.

Aleya MacFayden, MBA, obtained a Master of Business Administration (MBA) degree in Business Strategy from Queen's University in 2014. Prior to that, they earned a Bachelor's degree (BBA) in Business Administration and Management from Wilfrid Laurier University, completing it in 2006. In addition to their formal education, they have also obtained several certifications including Strategic Thinking from Harvard Business Publishing Corporate Learning in 2021, a Certificate in Socially Responsible Leadership from Queen's University in 2013, and a Certificate in SEO & SEM from SEMPO in 2009.