Felipe van Beetz is an accomplished professional with extensive experience in product management, marketing, and consulting within various sectors. Currently serving as the Interim AI Adoption Expert at PostNL and the Founder of Chof, Felipe specializes in the complexities of flavor, cacao, and chocolate while providing consulting services for cacao-containing beverages. Previous roles include Product Manager at APG, where strategic oversight was provided for digital channels serving millions of participants, and Product Manager at Geldvinder.nl, where a B2B2C app was launched to enhance employees' financial wellness. Felipe's background also encompasses facilitation of workshops on budgeting and AI in marketing, business development in lead generation, and significant growth marketing achievements at Kandoor. Felipe holds a Master of Science in Management of Innovation and a Bachelor of Science in International Business Administration from the Rotterdam School of Management, Erasmus University.
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