Caroline Varhola

Caroline Varhola is currently the Head of Direct-to-Consumer and Digital at Reef, overseeing financial planning and digital media strategy. With experience as the Owner and Consultant at Sprout Consulting from 2011 to 2019, Caroline provided marketing strategy support for SMBs and global companies, particularly focusing on the Korean market. As a co-founder of CHICHI ACTIVE from 2014 to 2019, Caroline developed a luxury activewear line and established comprehensive marketing strategies. Previous roles include positions at PepsiCo and Callaway Golf, where Caroline managed brand strategies and digital marketing initiatives. Caroline holds a BA from the University of Pennsylvania, earned in 2001.