As representatives of U.S. potato growers and importers, Potatoes USA’s mission is to strengthen the demand for potatoes through marketing and research. By launching impactful marketing campaigns; coordinating regional, national, and international market and production research; and establishing new trade markets, Potatoes USA promotes the benefits of potatoes to audiences across the globe, including consumers, foodservice operators, retailers, and health professionals. For more information on America’s Favorite Vegetable, please visit PotatoGoodness.com and PotatoesUSA.com. 

Potatoes USA

Blair Richardson

This department is responsible for the overall strategic direction and governance of the organization.

Executive Leadership

This department focuses on advancing marketing strategies and developing opportunities in the foodservice sector.

Marketing and Development

This department oversees the planning, execution, and coordination of research programs and initiatives.

Research Management

This department focuses on creating and managing written content and resources.

Content Development

This department oversees the development and management of culinary programs and nutritional guidance.

Culinary and Nutrition

This department oversees culinary operations, ensuring the quality and efficiency of food preparation and service.

Potatoes USA

Org chart

Teams

Executive Leadership

Marketing and Development

Research Management

Content Development

Culinary and Nutrition

Culinary Management

Offices

Potatoes USA

Org chart

Teams

Executive Leadership

Marketing and Development

Research Management

Content Development

Culinary and Nutrition

Culinary Management

Offices

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