Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change.

Potential Energy exists to solve this problem.  We are an innovative, fast-growing  startup that brings the very best marketing talent in the world to bear on the climate challenge.  Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.

Marketing

Renewable Energy

Social Impact

Potential Energy Coalition

John Marshall

Hailey Rovner Malach

Melissa Lee

John Eaton

Caroline Behringer

Dawn Lombardi

Forrest Boleyn

Bal Icme

Eric Asche

Maribeth Truffa

Kristin Owen

Sergio Velasquez-Rose

Jessica Lu

Potential Energy Coalition

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