Vinicius Silva

Vinicius Silva is an experienced professional in Customer Experience and Marketing, currently serving as an Analyst of Customer Experience at Poupex since November 2021. In this role, Vinicius contributes to fostering a customer-centric culture in financial services, focusing on journey mapping, persona definition, and managing customer satisfaction indicators. Additionally, Vinicius holds a position as a Coordinator of Marketing and Communication at the Regional Accounting Council of the Federal District, and has served as a guest professor and assistant professor in Marketing at UniCEUB since December 2021. Vinicius previously worked at Senac DF for over eight years, where skills in digital communication and marketing were developed, and held various positions, including Coordinator of Marketing at Brasília Marketing School and Analyst of Marketing at Rede Alub. Vinicius completed a Master's in Customer Centric Marketing at ESPM and holds an MBA in Marketing with an emphasis on Digital Environment from FGV, along with a degree in Social Communication, Advertising, and Propaganda from IESB.