Powderhound London was born in 2019 from a simple love of mountains.
Founded by British artist and photographer Natasha Durlacher, every Powderhound product begins as a piece of original artwork — a mountain illustration drawn from memory, a photograph taken at altitude in the Alps, a skier or snow dog brought to life in Natasha's London studio.
We make homeware, clothing, and fine art prints for people who live for the hills. Plates and mugs that put the mountains on your kitchen table. Organic cotton hoodies that feel like the après bar at the end of a perfect run. Limited edition prints that make you feel like you're back on the mountain, even when you're not.
Everything we make is designed with care and made as responsibly as we can manage — the majority of our products are manufactured in the UK, and our clothing is printed on 100% organic cotton in London.
We work with boutique ski hotels, alpine resorts, chalets, and lifestyle retailers who share our love of the mountains — and we're always happy to hear from new partners.
Based in London. In love with the Alps. Shipping worldwide.

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