Esther Daga

Chief Marketing Officer at Powell Software

Esther Daga has a diverse work experience in various marketing roles. Esther began their career at Darty as a Saleswoman in 2011 before moving on to Attractive Store as a Marketing Assistant. In 2012, they worked as a Marketing Assistant at Grands Moulins de Paris, Delifrance. Esther then joined Babyssima as a Web Product Manager in 2013 and later worked as a Business Developer at ASIAPROGIFTS for a brief period in 2014. Esther then worked at France Télévisions Publicité as an Assistant Product Manager, analyzing digital audience data and providing marketing support. Esther's experience also includes working at L'Oréal-Decléor as an International Project Manager Assistant, where they were involved in mix marketing, marketing development, and operational monitoring. Esther joined EyeBuyDirect Inc. in 2016 as a Brand and Product Coordinator, where they supported product design, merchandising, and brand marketing. Esther's most recent role was at Powell Software, where they were the Head of Marketing and later became the Global Marketing Manager before leaving in 2019 to become an independent start-up. At Powell Software, Esther built the marketing department from scratch, defined the marketing strategy, managed brand and positioning, and implemented digital strategies.

Esther Daga attended Skema Business School from 2012 to 2016, where they obtained a Master 2 (M2) degree in Entrepreneurship & Innovation. In 2015, they briefly studied at the Indian Institute of Management, Calcutta, although no specific degree or field of study is mentioned. Prior to this, from 2010 to 2012, Esther Daga attended Université Paris Cité, where they earned a D.U.T degree in Techniques de commercialisation.

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