Tyler Cotman

Senior Director, Paid Advertising at Power Digital

Tyler Cotman has a diverse work experience in the field of digital marketing. Tyler started their career at Obu Interactive as a Marketing Intern, where they created social media content and updated online directory listings. Tyler then progressed to the role of Social Media Manager, where they managed social media profiles for clients and assisted with marketing campaign setup.

After their stint at Obu Interactive, Tyler joined Main Path Marketing as a Social Media Manager. Here, they handled content creation and management for multiple SMB clients, including paid social advertising efforts and outreach to influencers. Tyler also managed a Social Media Intern.

Following Main Path Marketing, Tyler joined 3Q Digital and took on various positions. Tyler started as a Paid Social Account Coordinator and eventually became a Senior Account Manager and Account Lead. In these roles, they managed paid social accounts, developed strategies, and provided client service.

Currently, Tyler is working at Power Digital Marketing as the Senior Director of Paid Advertising. Prior to this, they served as the Director of Paid Social and Associate Director of Paid Advertising. In these positions, they played a key role in advocating for paid social media strategy, assisting with the development of the paid social product offering, and strategizing paid social campaigns for prospective clients.

Overall, Tyler Cotman has a strong background in digital marketing, specifically in paid social advertising, and has held progressively more senior positions throughout their career.

Tyler Cotman has a BA degree in Journalism and Spanish from Indiana University Bloomington. They also have additional certifications in LinkedIn Marketing Solutions Fundamentals and Meta Certified Media Buying Professional. They may also have knowledge or experience in Google Analytics.

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