XinHui C. is a Trade Marketer and E-commerce professional currently managing trade marketing strategies at Power Root Commercial. They have developed and executed successful trade programs at various companies, including Fumakilla Malaysia Berhad and SC Johnson, leveraging data insights to drive sales growth and enhance brand presence. XinHui earned a Bachelor of Science in Food Science and Nutrition from Universiti Kebangsaan Malaysia in 2012 and has demonstrated strong leadership and project coordination skills during their tenure with AIESEC. Their ability to analyze consumer behavior and market trends has been instrumental in identifying opportunities for business growth.
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