Andy Crellin is an accomplished data and analytics leader with over 20 years of experience in client, agency, and consultancy roles. Presently serving as the Director of Data and Insight at Powered by Data, Andy leads initiatives that help organizations leverage data for strategic impact. Throughout their career, Andy has developed innovative analytics solutions, such as a large language model-powered survey analysis tool and econometric marketing models for major brands. With a strong background in establishing governance frameworks and driving modern data practices, Andy has earned recognition, including multiple awards for innovative use of data. Andy holds a BSc (Hons) in Theoretical Physics from the University of York.
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