Sofia Mena

Sofia Mena is an accomplished Performance Marketer and Team Strategist currently serving as the Associate Director of Paid Media at Powered by Search since May 2025. Previously, Sofia has held various roles at Thrive Digital, where skills in executing high-impact, multi-channel campaigns were developed, continuing a consistent record of exceeding client KPIs through proactive project management and communication. Sofia's career also includes significant experience in hospitality as a Hospitality Supervisor at Canucks Sports & Entertainment, where leadership and team-building skills were honed. Earlier roles in digital marketing, including as a Digital Marketing Specialist at Think Profits and intern positions focused on SEO/SEM, further enhanced expertise in integrated digital marketing strategies. A graduate of Fairleigh Dickinson University with a Bachelor's degree in Business Administration, specializing in International Business and Digital Marketing, Sofia combines strong customer service skills from earlier positions in sales and hospitality with analytical capabilities to drive client success.