Michael Robinson has a diverse work experience spanning various roles and industries. Michael is currently working as the Director - Strategic Market Development & Microgrids at PowerFlex, where they started in August 2021. Prior to that, they worked at EDF Renewables North America as the Associate Director - Microgrids, West from October 2020 onwards. Michael also held the position of Associate Director - West at EDF Renewables from September 2019.
From 2018 to 2019, Michael worked as a Sr. Business Development Manager at EDF Renewables. Before that, they were a Business Development Manager at EDF Renewable Energy from 2013 to 2018. In this role, they were responsible for developing distributed solar + storage solutions for C&I customers, municipalities, and cooperatives. Michael played a key role in market segmentation, opportunity identification, customer engagement, and relationship building. Michael also contributed to defining team strategies and ensuring timely delivery of innovative solutions.
In addition to their corporate experience, Michael has also worked as a Solar Industry Consultant, focusing on marketing, business development, and sales analytics. Michael has also served as an English Professor at Assumption University in Bangkok and as a Realtor Assistant at Trout Segall and Doylle Real Estate.
Michael holds an International MBA degree from the University of San Diego, where they focused on new venture management and corporate finance. Michael also worked as a consultant for Qualcomm International, where they developed business models to increase data usage in Middle Eastern and Asian markets.
Early in their career, Michael worked as a Product Marketing Coordinator at OPEL Solar, a startup specializing in high concentration photovoltaic modules and solar tracking products.
Overall, Michael Robinson brings a wealth of experience in strategic market development, microgrids, business development, and solar energy, along with a strong background in marketing and finance.
Michael Robinson's education history includes the following:
- From 2012 to 2014, Michael attended the University of San Diego, School of Business Administration. Michael completed the CA; International Master of Business Administration degree with a focus on Entrepreneurship.
- From 2003 to 2007, Michael studied at Loyola University, where they earned a Bachelor of Arts in Business Administration with a specialization in Marketing.
- In 2012, Michael pursued an Entry Level Certification from the North American Board of Certified Energy Practitioners (NABCEP).
- In 2010, Michael participated in the "Finance for Nonfinancial Managers" program offered by Cornell University ILR School.
- Also in 2010, Michael attended the "Conceptual Selling Seminar" conducted by Miller Heiman.
- In 2008, Michael completed the "Advanced Photovoltaic Design Criteria and NEC Compliance" program at Solar Energy International.
- Additionally, in 2008, Michael acquired expertise in Photovoltaic System Design from Solar Energy International.
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