PPB Studios is redefining beauty contact lenses through our brand Hapa Kristin, transforming lenses into a fashion statement. In just over five years since launch, we have achieved remarkable growth with approximately KRW 49 billion in annual sales and a successful expansion into the U.S. market.

Based on our pioneering positioning — “lens as part of the makeup and fashion experience” — we have garnered strong support among the Gen Z and Millennial generations. 

With a commitment to both design and manufacturing excellence — offering two-tone colors, finely tuned diameters, diverse patterns and premium Korean manufacturing — we deliver products that reflect each individual’s style.

Going forward, PPB Studios aims to lead the global K-beauty contact lens industry, delivering new value and experience to consumers worldwide.

PPB Studios Co.

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