Lisa M. Pedersen, MBA, has extensive experience in market research and competitive intelligence across various sectors, particularly in healthcare. Currently serving as the Director of Customer Intelligence & Insights at PPD since October 2021, Lisa oversees primary and secondary customer research to provide strategic insights for commercial and product development. Previous roles include Associate Director of Market Research & Competitive Intelligence at Optum, Inc., and similar positions at Upsher-Smith Laboratories, LLC, where Lisa managed significant market research projects and vendor relationships. Lisa's earlier career included a directorial role at Ziment (now Kantar Health) and a managerial position at Cargill, further contributing to expertise in analytics and research methodologies. Educational qualifications include an MBA with a focus on Marketing & Strategic Management from the UMN Carlson School of Management and a Bachelor of Science in Foreign Service, specializing in International Economics - Finance & Commerce, from Georgetown University.
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