Tom Koolen

Tom Koolen is an accomplished digital commerce and marketing professional with extensive experience in the financial and e-commerce sectors. Currently serving as Senior Lead Digital Commerce Trade EMEA North and Lead Digital Experience Retail & Trade EMEA North at PPG Industries since October 2018, Tom has previously held senior management positions at ITDS Business Consultants and ING Nederland, where Tom developed impactful digital and social media strategies. A graduate of Maastricht University with a Master's in Media Culture and additional certifications in Digital Strategy and Future Strategy, Tom has successfully led teams and initiatives that garnered recognition, including multiple Website of the Year awards. Tom's expertise encompasses digital transformations, project management, online customer experience, and social media optimization across various markets in Europe.