Samuel Cole

Samuel Cole is a seasoned sales professional with extensive experience in the hospitality industry, currently serving as Director of Sales for Lifestyle Hotels at PPHE Hotel Group since September 2025. Prior roles include Assistant Director of Sales for European locations at Lore Group, where responsibilities encompassed new hotel openings such as Hotel Park Ave in New York and sales management at Sea Containers London and One Hundred Shoreditch. Additional experience spans various sales positions at Nobu Hotel London Shoreditch, Avva Experience, and Four Seasons Hotels and Resorts, where Samuel developed expertise in managing large-scale events and hotel operations. Samuel holds a BSc (Hons) in International Hospitality Management from Oxford Brookes University.