PPO Serve
Brian Ruff is a seasoned healthcare executive with extensive experience in clinical risk management and value-based care initiatives. As the CEO and Founder of PPO Serve since March 2015, Brian Ruff has developed a business model focused on creating Integrated Clinical Consortia, where local multidisciplinary teams provide standardized clinical products under a unified brand. Prior to this, Brian Ruff served as the Head of Clinical Risk Management at Discovery Health from 1999 to February 2015. Academically, Brian Ruff holds a Post Graduate Diploma in Health Economics and Financial Planning from the University of Cape Town and a specialist physician qualification (FCP - SA) in Internal Medicine from the College of Medicine, South Africa, along with a foundational education from the University of the Witwatersrand.
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PPO Serve
PPO Serve is a ‘Value Based Care’ healthcare management service company, which promotes the formation of Multi-Disciplinary Teams structured to deliver patient centred clinical care. Our clinical products work at high volume and deliver good quality at low cost. Contracts are based on risk adjusted global fees, with a value linked portion that drives continual improving patient outcomes. We work closely with clinicians and medical schemes to accelerate the transition to value-based care models and help clinicians to manage the long-term health of their patients. We help clinicians deliver Value Based Care by creating products delivered by collaborative multidisciplinary teams, that puts them in control of the care of patients and fairly remunerates them for the value they produce. Our vision is to make private healthcare financially sustainable for working clinical professionals and for the currently insured, as well as more affordable for many more South Africans. This by the creation of local, effective Care Teams, based on patient centredness, teamwork and area-wide collaboration and found in multiple locations nationwide. The PPO Serve team works side-by-side clinicians to improve health and affordability while enhancing the clinician and patient experience and improving health care for everyone.