Practice Exchange is a national sell-side advisory firm. We represent optometry, dental and medical aesthetics practice owners exclusively, never buyers, when they sell to private equity groups, DSOs and strategic platforms.

Our transaction volume has grown three years in a row: $92M in 2023, $114M in 2024 and $128M in 2025. We’ve closed 40+ transactions every year for five consecutive years. Our clients receive 3 to 5 competing offers on average, and 95% of the deals where we sign a letter of intent go on to close.

We work with every active buyer, including the four largest national PE-backed optometry platforms and regional groups. We’ve also opened five new state markets to PE buyers by structuring platform deals.

No upfront fees. We’re paid only when your transaction closes.

Founded by Norm Kelly and led by Ryan Kelly, MBA, and Luke Kelly. Based in Providence, RI, working with practice owners in all 50 states.

Free, confidential valuation: practice-exchange.com

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Practice Exchange

Practice Exchange's headquarters in Providence, United States

Norm Kelly

Jeffrey Connon

Julian Radice

Ryan Kelly

Luke Kelly

Peter Almonte

This department focuses on identifying opportunities for growth and establishing strategic partnerships to enhance the company's market position.

Business Development

This department fosters strategic decision-making and guidance across the organization.

Practice Exchange

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Business Development

Leadership Council

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Practice Exchange

Org chart

Board & advisors

Teams

Business Development

Leadership Council

Offices

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