JD

Jessica Difiore

Business Development at PracticePlan

Jessica DiFiore is a business development professional currently working with PracticePlan since July 2023. Prior to this role, Jessica served as the Director of Client Services at SportsTrust Advisors from September 2021 to August 2023, managing client relations and supporting recruiting functions for NFL clients. Jessica's experience also includes roles at Michael Johnson Performance, where key responsibilities included athlete services, coordinating the NFL pre-draft process, and establishing a sports business internship program. As a co-founder and event coordination manager for DB Explosion, Jessica developed programs targeting youth athletes. Additional experience includes serving as a sales and administrative assistant at Garland Insulating. Jessica holds a Bachelor of Business Administration in Marketing from the University of North Texas, earned between 2015 and 2017.

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McKinney, United States

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PracticePlan

PracticePlan allows facilities of all types to access a competitive marketplace with increased exposure and marketing. The PracticePlan platform allows sports facilities and other venues to be seen by area users, allowing the users to make practice venue decisions based on proximity, price, and availability. For consumers, finding fields, courts, and other practice locations for coaches, teams, athletes, and parents of athletes, can be a very time consuming and manual process, leaving many available options off the table simply due to a lack of information or exposure. PracticePlan’s platform will streamline the process, giving users visibility into all available options in their area, even some they may not have known existed. For the facility/venue owners, they will now have their location “shopped” by users, filling up available time slots, increasing revenues, and increasing visibility in their marketplace. If users do not have information or knowledge of a facility due to lack of marketing exposure, they will now, thanks to PracticePlan. Venue owners will also benefit from the easy to use, streamlined process, freeing up valuable employee time to focus on other things.


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