Amit Shafran

Amit Shafran is a Marketing Manager at PractiTest, specializing in B2B marketing strategy and performance analytics. They have a strong background in mobile app optimization, having previously worked as an ASO & CRO analyst at Moburst, where they conducted keyword research and user behavior analysis that significantly increased app downloads and conversion rates. Amit also has research experience as a Junior Research Fellow at The Hebrew University of Jerusalem, where they participated in interdisciplinary projects focused on medieval Europe. With a Master's degree in History from the same institution, Amit combines their passion for research and marketing, consistently striving to elevate marketing efforts through data-driven insights. Additionally, they served as a Military Analyst in the Israel Defense Forces, where they led projects and developed training programs.