CW

Chen Chen W.

General Manager Prada Group China

Chen Chen W. is a multi-disciplined professional in luxury branding, retail operations, merchandising, and marketing. With extensive experience in developing and delivering sales strategies, Chen has held significant roles at renowned companies, including merchandising manager and director at Christian Dior Couture from 2004 to 2007, and general manager at Prada Group China from 2015 to 2019. Prior to that, Chen worked as a supply chain manager at adidas and as a marketing and merchandising analyst at Guilford Mills. Currently, Chen is pursuing a BS in Fashion Merchandising at the University of Hawaii at Manoa and an MS in Consumer Affairs at Auburn University.

Location

China

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