Fern Li is currently the General Manager at Prada Group, a position held since 2024. Previously, they served as a Store Director at Gucci from 2022 to 2024 and held various roles at Christian Dior Couture from 2017 to 2021, including Assistant Boutique Manager and Boutique Manager. Fern also gained experience as a Store Manager at Zara from 2010 to 2013. They earned a Master of Science in Marketing/Marketing Management from Aston University between 2006 and 2008.
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