Adele W.

Adele W. is a results-driven Head of Marketing with extensive experience leading brand transformation and demand-generation strategies in the financial services and fintech sectors. They currently oversee marketing strategy and execution at Praemium, focusing on brand, communications, and digital content while building a high-performing team. Adele previously held key marketing roles at companies such as Columbia Threadneedle Investments EMEA APAC and Aberdeen Standard Investments, where they successfully implemented integrated marketing campaigns that improved ROI and deepened client engagement. Their career reflects a strong track record of driving engagement and commercial impact through data-led initiatives and cross-functional collaboration.